Italian Style for Fall in San Francisco

Max Mara Fall 2013

Red Carpet Bay Area and Saks Fifth Avenue will present the fall collections from two Italian designers, both masters of their crafts, at a private styling event in San Francisco on September 13th, 2013. Saks’ complete and cherry-picked selections from Max Mara and Marco Bicego will be available in-store at Union Square starting on Friday; shoppers are invited to view the assortment during regular store hours.

Max Mara, founded in the Emilia-Romagna region, Italy, in 1951, is most known for its coats and for its low profile, high quality women’s clothing. The first collection, a camel coat and a geranium red suit, became the precursor for the brand. The production, then and now, entails precise, clean cuts and strict lines. One of the symbols of the House, the double-breasted coat “101801“, was designed by Anne Marie Beretta in the 1980’s. Since its introduction, the 101801 with its kimono-style sleeves, made of blended wool and cashmere, is offered every winter without modification.

Marco Bicego, from the Veneta region of Italy, began his craft as a gold artisan in his father’s atelier. Bicego uses the bulino tool to manipulate gold and transform it by hand into designs that blend urban-inspired lines with ethnic motifs. He launched his eponymous collection in 2000. Marco Bicego flagship stores are located in Verona, Budapest, Crete and Mykonos.