Chanel, San Francisco Styled

Chanel, San Francisco Styled
Jorge Maumer, Melodie Johnson, Joel Goodrich, Victoria Yeager Sawyer and Sophie Azouaou at the Chanel Spring 2010 runway show in Paris

CHANEL has a loyal following in San Francisco, yet the boutique here is one of the brand’s smallest stores. That is about to change! The company is showing its client appreciation by investing in a much larger flagship store at Union Square, opening to the public on Friday, November 20, 2009. The 7,900 square foot, three-story building by architect

The new Chanel boutique is a 7,900 square foot, three-story building by architect Peter Marino. Shoppers will find Chanel ready-to-wear, accessories such as costume jewelry, small leather goods, and handbags, fragrance, makeup, and skincare. In keeping with the brand identity, the palate is clean with custom, hand-plastered walls, and Cabuca stone floors. The entrances to the boutique are on Maiden Lane or Geary Street. From either side the centerpiece and wow-factor is visible, a 25-foot display wall of black metal and glass.

Related: Scenes from San Franciscans in Paris for the Chanel Spring 2010 runway show:

Click here for photos from the Chanel store opening celebration, and here for Victoria Yeager‘s Paris runway review of Chanel Spring 2010.

CHANEL is located at 155 Maiden Lane, San Francisco, telephone 415.981.1550.