The Power of the Purse

Breast Cancer Emergency Fund, This Old Bag, Red Carpet Bay Area
Mark Calvano, Bahya Oumlil-Murad

More than 400 eager shoppers snapped up over 250 purses, handbags and other accessories donated by fashion designers, retailers, and celebrities at Breast Cancer Emergency Fund’s 6th Annual This Old Bag: The Power of the Purse. 

The event netted $200,000 to help low-income women with breast cancer. Kaiser Permanente underwrote all expenses. One hundred percent of the ticket price and the sales revenue went directly to Breast Cancer Emergency Fund’s financial assistance program. Just one of the live auction highlights was a black Hermes Kelly bag that hammered for $13,000, donated by event co-chair Elizabeth Thieriot.

BCEF serves some 350 low-income women with breast cancer by helping them pay their basic living expense when they are too sick to work.

Scenes from This Old Bag: The Power of the Purse at St. Regis San Francisco on October 25, 2010:

Photos by Drew Altizer Photography