House of Ungaro Celebrates 50 Years

The Launch party of the New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/ for Emanuel Ungaro)

House of Ungaro Celebrates 50 YearsAsim and Isha Abdullah celebrated the 50th anniversary of their Emanuel Ungaro brand and launched the new fragrance “La Diva,” in Paris on January 26, 2016. Along with House of Ungaro Creative Director Fausto Puglisi, they welcomed 600 guests to the famous Petit Palais. The event featured a virtual history of the brand in images — from haute couture to prêt-à-porter — choreographed and created by Ali Mahdavi to an original score created by Monarchy.

The new fragrance “La Diva” was introduced by Michele Norsa, CEO of the Salvatore Ferragamo Group, through a 3D projection on the façade of the Petit Palais with the protagonist Charlotte Free as the new face of the perfume, which is licensed to Ferragamo Parfums.

Among the guests: Elodie Fregé, Frédérique Bel, Leila Ndabirabe, Zahia Déhar, Estelle Lefébure, Catherine Baba, Laurie Cholewa, Karole Rocher, Blanca Li, Jin Weng, Bojana Panic, Alexia Niedzielski, Elizabeth von Guthman, Suzy Menkès, Axelle Lafont, Prince Wenslenslaus du Lichtenstein, César Domboy, Richard Orlanski, Frédéric Taddei, Ariel Wizman, Nicolas et Alexandre Lestrat, Kyle Eastwood, Kamel Ouali